Money4Drive, a transit media owning firm has bagged exclusive branding and advertising rights for auto-rickshaws in various cities of Madhya Pradesh such as Indore, Bhopal, Ujjain, Jabalpur, to name a few. Awarded by Madhya Pradesh Auto Mahasangh, there are about 1 lakh autorickshaws in the contract for the duration 2 years. With this contract, the…

Century Group of Companies has added another airport media in its profile by winning the media and advertising rights at Ranchi airport. This airport has been tendered for the first time ever, for advertising purpose where the awardee is responsible for building new assets including static and digital sites. The tender has been awarded for…

A unique radio school has been initiated to ease up the impact of COVID-19 outbreak in Madhya Pradesh. Under Radio School, all the centers of All India Radio (AIR) in the state will be broadcasting school programs from Monday to Saturday from 11 am to 12 pm till 14 April. According to media reports, the…

Amidst the gloom caused by Covid-19 across business and industries, there are few glimmer of hopes for every industry. For the OOH Industry as well, number of campaigns were removed overnight after the announcement of lock-down by the Government. But there were few brands which decided to stand up against the storm and created an…

Madhya Pradesh Tourism Board (MPTB) has launched its social media campaign 'Intezaar Aapka' to attract tourists to the state, post the COVID-19 lockdown. “The campaign has been launched on Facebook, Instagram and Twitter,” corporation additional managing director Sonia Meena said. The campaign’s tagline which says Intezaar Aapka states that the state tourism understands the current situation…

Anand Jewels, Madhya Pradesh-Chhattisgarh based jewellers have launched their large-scale OOH campaign in Bhopal to announce their first-ever store opening in DB mall, and ensuring their unmissable presence in a Tier II market post COVID-19 lockdown. Executed and managed by Maheshwari Advertising, the month-long campaign by the brand has selected more than 50 sites which…

Eros India CEO Pradeep Dwivedi has been appointed as the vice president and area director for the International Advertising Association (IAA) APAC region. Previously, Ramesh Narayan-Founder of Canco Advertising, held the position since April 2019. Dwivedi is a senior media industry veteran with an experience of over two decades in Advertising & Media Business, Telecom…