Money4Drive, a transit media owning firm has bagged exclusive branding and advertising rights for auto-rickshaws in various cities of Madhya Pradesh such as Indore, Bhopal, Ujjain, Jabalpur, to name a few. Awarded by Madhya Pradesh Auto Mahasangh, there are about 1 lakh autorickshaws in the contract for the duration 2 years. With this contract, the firm has got sole contract for complete advertising on autos in the state, hereby establishing their monopoly in auto branding in MP.
The company started its auto advertising operations a few weeks ago and is already getting a positive feedback from the market. Various FMCG and Online food delivery brands are finding this as an economical, fast and high visibility medium to create a quick buzz and customer retention in the market.
Prior to this, the company had won advertising rights on 82 Atal Indore City Transport Services buses, in partnership with Proactive In & Out Advertising. It should also be noted that Money4drive was the only advertising company to emerge as one of the winners from the north zone of ET Now- Leaders of Tomorrow 8th edition competition. As a result, the company has gained promised funding from the jury comprising Padma Shri Romesh Wadhwani (Founder-Chairman)-WadhwaniF, Sunil Alagh (MD)-SKA Advisors and other corporate big shots.