In a major boost to farmers of the tribal-dominated Balaghat district in Madhya Pradesh, local rice brand Chinnor known for its special fragrance, softness and taste, has been awarded the Geographical Indication (GI) tag by the central government entity on Thursday.
Grown across Balaghat, around 400 km from Bhopal, the rice brand is known for its special aroma even uncooked, softness when cooked with a delightful taste. Experts suggest that its aroma only grow further when cooked
Balaghat Chinnor Utpadak Sahkari Samiti aided by the College of Agriculture Jabalpur had applied for the tag a few years ago.
Also grown with the name Bhandara Chinnor in Vidarbha, Maharashtra farmers too had applied for the GI tag with the ICAR, Hyderabad.
Madhya Pradesh Chief Minister Shivraj Singh Chouhan had on Thursday welcomed the move in his tweets. “This tag has not only offered justified right of the Balaghat farmers but has paved the way for their economic empowerment.” Chouhan thanked PM Narendra Modi and Piyush Goyal saying the tag will work in the direction of increasing farm income.
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