Madhya Pradesh’s dairy supporter, Sanchi, is forming a planned relationship with the famous Gujarat Cooperative Milk Marketing Federation (GCMMF), also known as Amul, to build up its operations and expand milk procurement. This massive breakthrough comes as India’s third-largest milk-producing state works to improve the competence and reach of its dairy sector.
Currently, Sanchi, known everywhere for its ‘Sanchi‘ brand, obtains only a small portion, possibly 20-25%, of Madhya Pradesh’s total milk production region. Recognizing the vast potential for growth and efficiency improvement, Sanchi intends to use Amul‘s extensive expertise and operational ability to broaden its presence throughout the state.
Madhya Pradesh is India’s third-largest milk producer, with Sanchi important in the procurement of one million liters of milk, mainly from the western region of Indore, Ujjain, and Bhopal. However, to broaden its horizons, Sanchi intends to expand its activities to unexplored regions of the state with the help of Amul’s partnership.
We are willing to learn from Amul’s experience, seeking training, skill, and entrepreneurship development from them, said a senior state government official, emphasizing the collaborative attitude that is driving this effort. Notably, the proposed partnership is not an acquisition, but rather a symbiotic relationship focused on mutual growth and advancement.
Sanchi’s trend shows a constant annual increase in milk procurement, which is currently at 7-8%. With six district unions under its jurisdiction, Sanchi recognizes places like as Gwalior and Jabalpur where milk procurement has plateaued, indicating a focused commitment to revitalization and expansion.
Earlier this year, Madhya Pradesh’s Chief Minister, Mohan Yadav, attended a critical meeting between Sanchi and Amul in Ahmedabad, highlighting the need to increase milk procurement within the state. The discussions focused on measures to promote surplus milk sales to Amul, which would increase farmers’ income and foster economic resilience.
The combined effort fits with Sanchi‘s request to the state government to incorporate milk into its mid-day meal and Anganwadi programs, utilizing surplus milk production, which currently accounts for approximately 30% of daily output.
Amul, with its enormous network of 18 district unions and over 3.6 million dairy farmers spread across more than 18,600 villages in Gujarat, is a shining example of success in the dairy cooperative landscape. With an amazing daily milk purchase of 35 million liters, Amul’s expertise and operational model provide significant insights and prospects for collaboration.
As Sanchi embarks on this revolutionary path, its relationship with Amul not only promises to revitalize Madhya Pradesh’s dairy sector, but also demonstrates the potential for cooperative synergy to drive long-term progress and prosperity in India’s agricultural environment.
