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Madhya Pradesh has been recognized with the prestigious Best State Tourism Award at the South Asia Travel and Tourism Exhibition (SATTE) 2025, solidifying its reputation as one of India’s top travel destinations. The award ceremony, held on February 20, 2025, at Yashobhoomi, IICC, New Delhi, celebrated the exceptional achievements of key players in the tourism industry. As South Asia’s largest travel and tourism exhibition, SATTE attracts global attention, and Madhya Pradesh’s recognition highlights its unparalleled contributions to the sector.
Championing Inclusive Tourism
Madhya Pradesh’s commitment to inclusive tourism has been a standout factor in its success. A notable achievement is the state’s launch of India’s first all-women-operated hotel, which underscores Madhya Pradesh’s efforts to empower women and promote gender equality in the tourism industry. By creating a welcoming environment for travelers of all backgrounds, the state has set a new benchmark for inclusive tourism practices, driving its vision for sustainable and responsible travel.
Shri Sheo Shekhar Shukla, IAS, Principal Secretary of Tourism, Culture, Religious Trusts, and Endowments Department, and Managing Director of the Madhya Pradesh Tourism Board, expressed his gratitude for the award. He remarked, “Receiving the Best State Tourism Award at SATTE 2025 underscores our team’s dedication to promoting sustainable and adventure tourism while preserving Madhya Pradesh’s rich cultural heritage. Our continuous efforts in infrastructure enhancement, visitor experience improvements, and innovative tourism initiatives have positioned the state as a premier destination for cultural, adventure, and eco-tourism.”
Infrastructure and Policy: Driving Tourism Growth
Madhya Pradesh has made significant strides in enhancing its tourism infrastructure, improving connectivity, and implementing traveler-friendly policies. These initiatives have been designed to create seamless travel experiences for both domestic and international tourists, allowing them to explore the state’s rich cultural and natural attractions with ease. The state’s focus on sustainability, heritage conservation, and responsible tourism further bolsters its reputation as a premier travel destination.
The award is a testament to Madhya Pradesh’s dedication to balancing its cultural heritage with modern tourism trends. With a strategic vision and tireless efforts to promote its offerings, the state continues to attract a growing number of visitors each year.
Aiming for Global Tourism Leadership
As Madhya Pradesh celebrates its remarkable achievement at SATTE 2025, it sets its sights on expanding its global presence in the travel and tourism industry. Continued investments in infrastructure, strategic marketing, and a strong focus on sustainability position the state as a frontrunner in India’s tourism landscape. With its emphasis on cultural preservation, eco-tourism, and inclusive growth, Madhya Pradesh is poised to lead the way in shaping the future of tourism in India.
Madhya Pradesh: The Heart of India’s Tourism
Known as the ‘Heart of India,’ Madhya Pradesh offers a wealth of diverse experiences for travelers. The state is home to several UNESCO World Heritage Sites, including Khajuraho, Sanchi, and Bhimbetka, making it a top choice for history enthusiasts and cultural explorers. In addition to its historical significance, Madhya Pradesh has also emerged as a hub for eco-tourism and adventure tourism, offering nature lovers and thrill-seekers the chance to explore its scenic landscapes, wildlife reserves, and national parks.
Looking to the Future
With its recognition at SATTE 2025, Madhya Pradesh continues to inspire other states to prioritize sustainable tourism practices and innovate in the travel sector. As the state strives to enhance its global tourism presence, its journey towards becoming a global tourism powerhouse is a testament to its unwavering commitment to excellence, cultural heritage, and inclusive growth.
The SATTE Awards celebrate the exceptional contributions of individuals and organizations to the travel and tourism industry, fostering global partnerships and promoting cultural exchange. With Madhya Pradesh at the forefront of this movement, the state’s future in tourism looks brighter than ever.