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Anand Jewels, Madhya Pradesh-Chhattisgarh based jewellers have launched their large-scale OOH campaign in Bhopal to announce their first-ever store opening in DB mall, and ensuring their unmissable presence in a Tier II market post COVID-19 lockdown.
Executed and managed by Maheshwari Advertising, the month-long campaign by the brand has selected more than 50 sites which are located at important routes, market places and traffic junctions.
Commenting on the campaign, Sunil Maheshwari, MD, Maheshwari Advertising, said, “This is a crucial campaign for us as the market was badly impacted by lockdown and brands were sceptical in spending on outdoor medium.”
He believes that large-scale campaigns are must for market revival as it has the power to attract advertisers. “The clients from many categories including Jewellery have started responding and now brands are planning campaigns in Bhopal,” he added.
In a response to the campaign, Gaurav Anand, Owner of Anand Jewellers said that they are looking forward to a positive response from the customers as they have ensured that the campaign is justifiably eye-catching and grabs the viewers’ attention. The Bhopal market is slowly opening up and this is a great opportunity to showcase their announcement on a big scale.