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Shyam Metalics’ leading TMT brand, S-E-L Tiger TMT Bars, is expanding its footprint across Madhya Pradesh, positioning the state as a key pillar in its national growth strategy. The move aligns with rising construction activity driven by housing demand, government-led infrastructure projects, and steady growth in commercial development.
Madhya Pradesh has emerged as an important market for the brand, supported by increasing awareness around quality construction materials and the need for reliable steel products. S-E-L Tiger TMT Bars is focusing on improving last-mile availability and building strong relationships with contractors, engineers, and builders who influence on-site purchasing decisions. Backed by Shyam Metalics’ integrated manufacturing and efficient supply chain, the brand continues to deliver consistent quality and timely supply across projects.
To strengthen on-ground engagement, the company has rolled out a large-scale van activation campaign across key districts in the state. Conducted in high-traffic market areas, the initiative enables direct interaction with trade stakeholders while showcasing the brand’s core strengths of durability, reliability, and performance through experiential activities.
Commenting on the expansion, Mr. Aneesh Mishra, Associate President – Sales & Marketing, said that Madhya Pradesh plays a critical role in the company’s growth roadmap. He added that the on-ground campaign helps deepen market connect, enhance product understanding, and reinforce the brand’s commitment to quality construction under its “Desh Ki Dahaad” philosophy.
With continued focus on distribution, logistics, and market engagement, S-E-L Tiger TMT Bars is steadily strengthening its position as a preferred steel partner across Madhya Pradesh.