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ASA Advertising, one of Chhattisgarh’s oldest and most prominent outdoor advertising
companies, has announced the launch of the state’s largest Digital Out-of-Home (DOOH)
network. The Raipur-headquartered firm has installed 25 LED digital screens across key urban centers, expanding its media footprint and enhancing its digital advertising capabilities.
The newly deployed DOOH network covers strategic high-traffic locations in Raipur, Bhilai, Durg, Bilaspur, Korba, Raigarh, Kawardha, Dhamtari, Baloda Bazar, Bemetra, Gariyaband, Janjgir, and Mahasamund. Collectively, the installation adds approximately 6,000 sq. ft. of digital display space to ASA’s portfolio, which already includes 2,000 traditional OOH sites across the state.
“Our expansion into large-scale DOOH is a strategic step for ASA, allowing us to provide tech-forward, integrated solutions to our clients,” said Ashish Agrawal, Director, ASA Advertising. “We believe this development is a key part of the evolution of Chhattisgarh’s media ecosystem.”
Established in 1974, ASA Advertising offers a wide range of OOH formats, including billboards, unipoles, city buses, kiosks, pylons, and AC bus queue shelters (BQS), catering to both corporate and local brands. The company recently secured exclusive advertising rights for center median unipoles and Raipur city buses for the next seven years, further strengthening its position in the region’s outdoor media market.
With this expansion into the digital space, ASA Advertising aims to provide advertisers with
innovative, impactful, and location-targeted campaigns, reinforcing its role as a leader in
Chhattisgarh’s evolving advertising industry in landscape.