Ather Energy Limited, one of India’s leading electric two-wheeler manufacturers, has strengthened its foothold in Madhya Pradesh by inaugurating its second Experience Centre in Indore. Launched in collaboration with Seona E Vehicle Private Limited, this expansion brings the company’s retail network to 18 locations across the state.
The new Experience Centre will not only display Ather’s innovative electric scooters—including the high-performance Ather 450 series and the family-friendly Rizta—but also house a state-of- the-art Ather Gold Service Centre. This service centre introduces the company’s ExpressCare offering, which ensures periodic maintenance is completed within just 60 minutes, making after- sales service faster and more convenient for customers.
“We have seen solid demand for our family scooter, Rizta in Indore,” said Ravneet Singh Phokela, Chief Business Officer at Ather Energy. “This centre will also include the Ather Gold Service Centre to make ownership and service as easy and reliable as possible.”
Ather’s operational scale in Madhya Pradesh now includes 14 service centres and 68 Ather Grid fast chargers. Nationally, the company has deployed 3,578 fast and neighbourhood chargers as of March 31, 2025, underlining its commitment to building a robust EV ecosystem.
In terms of product offerings, the Rizta scooter is available in multiple variants, with a range of 123–159 km and priced between ₹1,08,681 and ₹1,45,682 (ex-showroom Indore). The Ather 450 series caters to performance-oriented riders, with prices ranging from ₹1,20,525 to ₹1,90,681 (ex-showroom Indore).
Despite the operational expansion, Ather Energy’s shares ended the day on a slightly lower note, closing at ₹314.30, down by ₹6.60 or 2.06% on the NSE.
With this new Experience Centre, Ather Energy continues its mission to offer high-performance, reliable, and accessible electric mobility solutions to urban commuters across India.
